Professional
Joshua Goldfond is a writer who has written before and will write again. You may use this to your advantage.
PROFESSIONAL PORTFOLIO
Pitch, write and execute branded-marketing campaigns for Fortune 500 clients in the energy and financial sectors. Create cross-platform, multimedia content in web, print and video.
Conduct interviews with executives, scientists and experts to craft stories on such subjects as energy tech, cybersecurity, the environment, agriculture and thought leadership. Collaborate with agency writers, editors, designers and film production teams to realize creative concepts.
Portfolio available upon request.
Wrote B2B and B2C promotional and technical messaging for the 2018 Consumer Electronics Show, in the service of clients 360 HERE, Daimler, Vodaphone, and the Chinese tech company Baidu. Focus included the mapping of all interior public spaces in Korea (e.g. stadiums, libraries, government use), as well as any real-time upgrades.
Created promotional materials and press releases for 360 HERE’s joint venture with South Korean company SK Telecom and its work to increase the capabilities and safety of self-driving cars and its link to the The Internet of Things.
The Shadow Cabinet
Designed and executed social media marketing campaign for a non-profit, political watchdog group that monitored the Trump administration, proposing policy alternatives. Group consisted of 19 notable public policy experts, including Robert Reich and Larry Tribe.
Increased follower growth of organization's Twitter account (@ShadowingTrump), which grew from 60K to 80K in a nine-week period. Submitted at least 15 daily tweets and worked with junior staff for contributions. Expanded social media footprint into Facebook, YouTube, and Instagram. Utilized Google Analytics and Hootsuite to study demographics and determine times of high traffic. Maximized follower engagement and targeted influencers and verified accounts to amplify strategic value.
Developed and executed “The Impeachment Papers,” a social media narrative. Co-developed storyline, commissioned and oversaw production of artwork, performed editorial functions, and developed UX and UI.
Wrote blog articles and native advertising pieces detailing the capacities of cloud hosting and managed data servers for the “IBM i” operating system. Created while employed with the Responsify digital marketing firm, on behalf of a third-party inbound marketing company that specializes in business IT consultation.
Created a 2,500-word eBook summarizing findings and suggestions, as developed by extensive research into SEO, cloud computing, automated manufacturing, and business technology.
Sample Articles: *IBM i Increase Production Capacities* *IBM i High Availability for CIOs* *IBM i High Availability in Manufacturing* *IBM i Power8 Strategies*
Created website content for a project commissioned by a Washington D.C. law firm, formerly "Troxel, Krauss & Chapman, LLC." that specializes in qui tam whistleblower cases. Work focused on Medicare/Medicaid fraud, Big Pharma fraud, and violations of the Foreign Corrupt Practices Act. Researched the history of these subjects and the methodology of these crimes, distilling complex legal and medical topics down to 800 - 1500 word articles for public consumption.
Samples: *The Foreign Corrupt Practices Act* *Manufactured Compound Drug Fraud* *Off-Label Marketing Fraud* *Best Price Fraud*
Create press releases and pitch to media for NYC fashion public relations firm that has 26 clients, 200K Pinterest followers, and 16K Tumblr followers. Provide editorial and conceptual work for social media overhaul and brand expansion into travel blogging and newsletter design.
Samples: *Rika Nourita Branding Bio* *Jovana Djuric Press Release* *Bano eeMee Press Release*